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Rolls-Royce phantom 2018 Launch Film ✨
Rolls Royce Cars
Rolls-Royce is in a peculiar position when it comes to imagining the future of luxury transportation. The 112-year-old motor company is the very definition of a luxury car, but much of its auspicious reputation is based on its incarnation of classic luxury, Beethoven tradition, foie gras and delicious suicide doors.
But Rolls-Royce customers expect the best, and as the brand focuses on courting a younger customer base, cutting-edge technology is becoming central to those expectations. The look, tactile feel and user experience of that technology lies in your design department to imagine. Giles Taylor is in charge of striking that careful balance as director of design of Rolls-Royce. Its most contemporary response is the flagship model of the Rolls-Royce Phantom, officially unveiled today in the UK. It is the eighth Phantom model to be produced in the history of the company.
"My job is to put Rolls-Royce in the context of special usability," Taylor told The Verge. "I think the danger is to get away from the classic materials and go to lack of face, where emotionally I'm not getting anything from you."
The new Phantom is not at all emotional. Sweeping curves disguise a myriad of sensors, including a touch sensitive at the door for stewards to use with great affection. A brand new feature called "The Gallery" toys with the art of car screen, with the work of the artists in charge as a backdrop option stretching across the board. The instrument panel is scanned against a 12.3-inch TFT display. Rolls-Royce markets it as "the most technologically advanced Rolls-Royce in history". The clock, however, is analog.
"It's a careful balance," Taylor said. "I would never want to lose touch with that classical appreciation.There is no way we should despise that tradition.I love the mission of embracing the classic nature and the presence of the Phantom."
Phantom, first introduced in 1925, is the halo vehicle of the brand. Its contemporary form is an indicator of the direction in which Rolls-Royce vehicles will move over the next few years. It is also the most expensive vehicle in the lineup. The current Phantom starts at $ 417,825, so the Rolls-Royce flagship literally needs to be seen as money. The most obvious aspects of this exuberant design are its large proportions that tighten perfectly in sculptural form. It is a massive vehicle, lighter than its predecessor, but still weighs 5,862 pounds, due to the use of lighter materials such as aluminum. But it is far from being heavy.
"When it comes to Phantom." I would like to update the perception of the vehicles so that [the customers] can feel that they can drive the car. The car itself has a level of athleticism. The car has manageability, "Taylor said.Although it is large in proportion, its sturdy V12 engine races from 0-60 in 5.3 seconds and produces 563 horsepower.Talv quotes an F16 jet as an inspiration for its vision.
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